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Website or online store? How to choose

The owner of a natural cosmetics shop hands a shopping bag to a customer, next to three boxes ready to ship on the counter.

It’s the question we get asked the most. And the short answer is: it depends on whether you sell online or not. Let’s take it step by step.

Choose a Website if…

Your main goal is for people to find you and get in touch. The Website plan is a single page that brings together what you do, your products or services, testimonials, your location on the map and a contact button. It’s ideal for:

  • Independent professionals who want to look professional.
  • Businesses and shops that sell through WhatsApp, by phone or in store.
  • Anyone just starting out who needs a presence first.

It includes your own domain, a security certificate and a payment button if you need one. COP 300,000 for the first year.

Choose an Online Store if…

You need to sell online in an organized way: shopping cart, product catalog, several payment methods and shipping options. It makes sense when:

  • You have a product catalog that changes.
  • You want customers to buy without messaging you.
  • Selling online already is (or will be) a real part of your income.

It includes everything in the Website plan, plus the cart and up to 250 products. COP 600,000 for the first year.

The simple rule

If your sales today happen through a conversation (WhatsApp, a call, a visit), start with a Website. If you need people to buy on their own from the site, go for the Online Store. And if you’re not sure, tell us about your case: we’ll tell you which one makes sense to start with, without overselling.

Any questions left?

Tell us about your business and we’ll tell you which plan makes sense.

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